PWA's operate 5-20 times faster than regular websites.
Fast loading speed provides improved user experience to your users or clients, this will result in boosting your conversion rates.
Like any other website, users never need to update a installed PWA
Being opened within a web browser installation is not obligatory
Users are able to add the PWA to their devices home screen just like a native application.
PWA's are built to work offline or with slow, unreliable Internet connections.
All the actions that you effect during an offline session will be synchronized when you go online.
A PWA website or app takes much less space on user's device than native apps.
For example, by introducing PWA technology to their website, the Pinterest (social media), lowered its mobile app size from 10 MB for Android and 60 MB for iOS to just 150 KB.
Progressive web application (PWA) is not a new phenomenon: An increasing number of companies has already capitalized on its extensive capabilities.
Progressive web applications combine the capabilities of traditional websites and mobile software and allow creating an immersive user experience.
As Wikipedia defines, PWA's are “web applications that are regular web pages or websites, but can appear to the user like traditional applications or native mobile applications.”
These and more benefits derive from an enhanced user experience that progressive web applications offer.
PWA's do not require different versions for various platforms or devices; a single progressive app can meet the requirements of all endpoints on which it operates. A PWA significantly reduces the amount of development efforts and as a result, the cost to create a PWA decreases. The cost is 5 times lower than that of a native mobile app.
Nowadays, mobile users prefer apps to browsers as applications, as they are more user-friendly, can operate offline and have a more attractive interface.
PWA's have a design and options that are very similar to those of native mobile software and are considered to be superior to traditional websites.
They have the same speed, responsiveness and comprehensive capabilities of websites with database access and automatic data.
Search engines can index them, which is why systems such as Google or Bing can find and rank PWA pages.
When compared to native mobile software, pages of PWA applications can be found on the internet, which has a favorable impact on the number of page views.
Unlike regular mobile applications, PWAs do not require a long and complex installation process, which significantly improves user experience.
Users do not need to go to the App Store or Google Play, they just download / install an app, quickly and directly to their devices.
After users have installed an app, they can access it via a desktop icon as well as access content offline.
As this software does not require installation on devices, users can easily access the PWA via a URL, which significantly contributes sharing ability.
PWA's cache and serve text, images and other content in a highly efficient manner, which enables them to operate like websites and significantly improves the loading speed.
Unlike a regular application that is very demanding on operating systems and the technical capabilities of various devices, PWAs work everywhere.
A single app can satisfy the needs of various consumers and provide a uniform user experience on different endpoints. At the same time, this type of application enables cross-support to users that switch between their devices by providing them with a continuous experience. Users can access an app that has the same settings and data as that on another device.
This fact also significantly contributes to business process automation, as companies that rely on PWAs know that the software their employees use performs seamlessly regardless of the platform or app version. Also, PWAs are highly responsive to various form factors, as they adapt properly to various screen sizes.
PWAs have a specific functionality that allows them to update automatically, without notifying users and bothering them with permission requests. These apps update themselves every time when users visit them, thus eliminating the need to download batch changes and install them. They just provide a renewed look with no human participation.
However, some of the producers of progressive apps send push notifications to users to inform them about the arrival of a new update. All the same, producers have full control of the information and content, to which users have access.
The capability to operate offline or in compromised networks makes PWAs much more convenient than websites, which require a proper internet connection. Built-in service workers cache important progressive web apps’ features and information automatically, which eliminates the necessity to download it and allows users to access it without an internet connection.
It is based on the saving of information that users previously accessed, for example, pages. If they try to open those that they have not visited online, an app can show a custom offline page. This capability is crucial for retailers, as it allows them to enhance customer retention.
Usually, app distribution services, such as the App Store, Google Play or Microsoft Store, set high requirements to software that is included in their databases. Meeting their requirements may become quite a time- and effort-consuming process. Also, in some cases, services remove applications from databases without notice if a company fails to meet some of the requirements. So, PWAs allow producers to avoid complex reconciliation procedures as they do not need to be stored in similar services.
Like native mobile applications, PWAs have access to device-specific functionality, such as push notifications. This capability can be performed in various ways and allows companies to make the best use of content advertising.
Why are push notifications especially efficient when it comes to PWAs? According to some statistical data, almost 60% of users allow their progressive applications to send them notifications, which significantly increases opportunities to promote products or services. Moreover, these notifications are displayed on the screens of mobile devices, which is why there is a high probability that they attract users’ attention, especially when compared to email newsletters, blog entries or posts in social networks.
In such a way, a company can better access its target audience, and chances are, the audience will respond. Another valuable outcome is that these bouncing notifications, along with app icons on device desktops, considerably add to brand recognition, as they allow a business to draw attention to itself. However, users that have numerous applications installed on their mobile devices and that allow a great number of them to send notifications risk making their digital experiences cluttered.
PWA's rely on HTTPS to provide data safety and minimize the risk of security issues, as this protocol allows to preclude snooping and content tampering. Also, the applications take advantage of Web Bluetooth technology that includes certain security capabilities.
By the elaborate combination of the most efficient capabilities of native mobile software and web applications, PWA's significantly improve user experience and increase retention rates. However, it is not only customer loyalty and satisfaction that adds value to businesses. Enhanced security, lower development costs and platform-agnosticism are the features that also make these applications the go-to choice of niche and industry leaders.
Progressive web applications are the Internet of the future, which is why you should consider switching to them now to get the most out of their capabilities for your business.
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